Happy Tuesday, friends! I am so excited because today, I’m partnering with IT Cosmetics and bringing you a fun sponsored post inspired by all of YOUR suggestions and recommendations! When IT Cosmetics asked me if I wanted to partner with them on sponsored content this fall, I immediately thought back to my Foundation Review post when so many of you encouraged me to try IT Cosmetics! In fact, it was the NUMBER ONE SUGGESTION that day by all of you sweet readers and my Instagram friends.
So needless to say, today’s post is the perfect marriage 🙂 .
In doing my research for today’s post, I learned that this brand uses clinical insights from plastic surgeons and skincare expertise from dermatologists to create their line of products (ranging from skincare to makeup and more!), and right now, they’re celebrating their Friends & Family Event with 25% off purchases now through 10/18! I have purchased several IT Cosmetics products over the last few months but during this sale, I do plan to buy a few more to try out and review.
Here’s a little breakdown before I share details about the CC cream you all raved about!
#1: Confidence in Your Beauty Sleep
#4: Bye Bye Under Eye Concealer
#5: Brow Power
#7: Your Skin But Better CC+ Cream
#8: Confidence in an Eye Cream
Right now, I’m really interested in trying the Brow Power (in blonde), Bye Bye Undereye Concealer (in light nude) and Secret Sauce Moisturizer during this sale and…
…remember how much I love their It Lash Blow Out mascara?! It was one of my top faves in my Mascara Review post earlier this year! Well, since I love it more, I also want to try their…
…Superhero mascara too!
Now, I’m very devoted to foundation, but when I did my Foundation Review, so many of you suggested that I try one of these…
…their Your Skin But Better CC+ with SPF 50. So, I bought both and have been using them for the last few weeks. Girls, I’m a big fan!! So many of you suggested both their #1 Best Seller and then others of you suggested their CC+ Illumination Cream. I honestly love them both so much!
In this picture here, I’m wearing both the mascara and the CC cream in Illumination.
And then in this picture here…
…I’m wearing the original version.
I love that both of them are thick enough to provide coverage but light enough that I can apply a little for light days or more for days when I need a more “finished” look. I apply either way using a damp makeup sponge. Also, I wear SPF every day, but it’s always nice to add a bit more with every layer as I do not want sun-damage.
I bought both colors in the shade “light medium”. They really are so similar, one just has a hint of illumination, which for fall and winter, might really perk up your skin.
So, your suggestion was, as always, perfect for me! Right now, during this Friends & Family event, you should try it too for 25% off!
Okay, spill the beans! What other products should I try from IT Cosmetics? I really have been thrilled with the CC Cream rec, so I know you probably have others. I would love to know!!
Have the best day, friends! xo
Monica says
The bye bye Undereye concealer is AMAZING! I think you will love how smooth it feels and the coverage it provides. No caking either! I’m dying to try some of their skincare products.
Marisa says
I second this, the bye bye under eye concealer is awesome. I received it as a sample one time and have been using it ever since. I have also used the cc cream (regular and illuminating) and I like both of those as well. Now I guess I need to try the mascara since you said it is one of your faves 🙂
Elspeth says
I’ve never heard of them before! Thanks so much for sharing Shay!! Definitely going to look into them more!
http://www.elspethsdaybyday.com
Erika Slaughter says
Gorgeous, friend!! ??? Maybe I need to jump on the IT train!
Charmaine Ng | Architecture & Lifestyle Blog says
Thanks for the reviews, Shay! ❤️✨
Charmaine Ng | Architecture & Lifestyle Blog
http://charmainenyw.com
Julie says
I am also a big Colleen R fan…I use her cleansing balm (love) and did use her overnight cream for a long time. Lately, her overnight cream has been causing a lot of redness and irritation so I recently switched to IT Beauty Sleep and it has made a HUGE difference right away in calming down my skin and hydrating it. I am a fan! I also use their ‘confidence in an eye cream’ during the day, with the Chanel eye cream at night. As soon as I finish my Chanel, I am going to try IT’s night eye cream to see how that goes! I love the CC cream too. IT is a great product line and I can’t wait to hear what else you try! As a side note, Clinique’s hydrating moisture surge is a fabulous little addition to my daytime routine as it gets colder and dryer here in New England.
How and how often do you clean your beauty blender sponge? I’m new to them 🙂
Mix and Match Mama says
I clean it about every third time and then let it dry on a washcloth on my counter. I just use my shampoo to clean it.
Heather says
I use the Bye Bye Redness every day! Just a little bit smooths out any red spots on my face. I feel like it allows more even coverage of my IT foundation. Love all the spf.
Kelly says
Yes – the Bye Bye Redness is my number one must have product in my entire makeup routine! I have a lot of redness in my face (around my nose, my chin, between my eyes), and I dab that one every single morning. Sometimes I put foundation over it, sometimes just powder, but always Bye Bye Redness first!
Melanie says
I started using the Lash Blowout mascara based on your review and love it, so I’m anxious to see what you think of the superhero one.
Coco says
Beautiful! But now I’m curious to know what foundation your grandma uses because her skin is just as beautiful???
Mix and Match Mama says
She’s flawless.
Karen S. says
I was thinking the same thing…………I would love to know what foundation she uses or if she uses none. I have more wrinkles as I am a little older………sigh
Mikala January says
I love IT Cosmetics, the CC+Illumination is my fave. And even better is knowing the story of the woman who founded it – Jamie Kern Lima. She’s amazing! She solved a problem based on her own skin issues, then had to fight to get taken seriously. She’s the ultimate story of a woman trusting her gut and fighting for what is right and for what she wants. I love supporting her business. Go look her up for a hit of inspiration!!
Michelle says
The eyeliner is fantastic!
Alison T. says
I think you would really like their pillow lips cream lipstick! And, I can see you rocking the “marvelous cream” color. 🙂 It’s super smooth, hydrating, and infused with collagen. So, you get a “plumped” lip look. I love it! They also have a matte version, if that’s more your preference.
Erin says
I use bye bye under eye everyday! I have tried so many concealers, it is by far my favorite! Full, blendable coverage that lasts all day! ?
Melanie says
How do we use your friends and family discount? I am. Ow also excited to try CC+illumination!
Mix and Match Mama says
It’s automatically on their site between now and the 18th!
Shavon says
I have recently been introduced to a few of the IT products. I really like the two I wear almost everyday, CC+ Illumination and the Bye Bye Under Eye. I have felt for the past few years my skin has looked a little dull; the CC+ Illumination definitely gets rid of that issue. I love how lightweight both products feel and think you’d like the Under Eye. Now, I have to go get some of that mascara!
Laci says
IT CC Cream is my go-to for years! Love all the products from this company. Great review!
Claire says
Shay! So excited for this iT post! I would definitely recommend trying any of the powder foundations because they layer so nicely over any cream or liquid product; also you HAVE to try the beauty books they do for the holidays on QVC—they’re amazing! Basically you get the whole shebang in this perfect, travel-friendly “book” that foods down to the size of a small palette. There’s always a full size bronzer, blush and pressed powder plus lipsticks, eye shadows, brow powder and concealer. I love gifting those to my girlfriends and maybe even to myself! 😉
For what it’s worth—the superhero mascara is a major pass for me. I’ve tried probably 5 tubes of
It and it has to be the clumpiest brush and formula I’ve ever used. But here’s to hoping it works for you!
Maggie Eterno says
I love IT cosmetics! I’ve only tried the CC cream so I’m excited to try more of their products now that you’ve reviewed them! Thank you for sharing!
Beth Valenta says
Thanks so much for the review! Where is your cute fall sweater from? Did I miss that? LOL
Mix and Match Mama says
Target!! It’s on last Friday’s post! https://mixandmatchmama.com/2020/10/friday-favorites-10-02-20/
Lindsay DeYoung says
The superhero mascara is one of my all-time favorite mascaras, gives really good length and definition
Stacey says
My favorite mascara of their’s is Hello Lashes 5 in 1. It’s my favorite mascara wand ever.
Stephanie says
I love the IT Confidence in an Eye Cream! I have sensitive skin and have had no issues using with is so far.
Amy says
Love that you liked the products. I’m a big fan of them too. QVC will run their products as today’s special values and have some neat bundles and sets that include eye shadows, bronzer, blush and setting powder. I’ve found that to be a great way to try out their other products. I love My brow power eye brow pencil and rotate between confidence in a cream and gel lotion.
Toni Keenan says
I use almost everything from this brand!! The concealer is AMAZING, but you only need a tiny bit! And the moisturizer, holy cow, the BEST!! Happy Tuesday!!
Lindsay says
How does this compare to the Chanel foundation? I’ve been loving that based on your recommendation.
Mix and Match Mama says
I would say it’s a tad more thick than Chanel’s. I really think it’s a close fave (the original not the illumination one) but maybe a tad more thick.
katrina says
their neck cream is ?.
Amy says
What do you use for your daily SPF? I have been trying to find one but I can’t do the sunscreen smell at all. Would just like to know what you, or maybe others use and like.
Have a great day! So happy to see Ashby doing good.
Amy
Mix and Match Mama says
Always Supergoop!! Every single day!!!
Ginger says
Shay which supergoop sunscreen do you use? Do you put it on under your foundation. I don’t want anything that is gonna make me shiny.
Mix and Match Mama says
I love their Matte or their Glow Screen!
Susan says
Do you have a go to moisturizer for under your makeup? Mine was discontinued and I am prone to breakouts even at 48. Sigh. I have tried several and like one with SPF. Any suggestions?
Mix and Match Mama says
I use Colleen Rothschild for my day and night moisturizer as well as their eye creams. Love them!
Megan says
I love this brand! I’ve been using the Bye Bye Foundation for awhile now and just recently switched over to their skincare. I got the Brow Power as a free sample with purchase from Ulta. It’s the first brow pencil I’ve used and absolutely love it! Thanks for sharing your reviews! ?
Pam says
Love the CC cream. I switched to Beauty counter for a couple years. Then we moved to Wyoming (from Texas) which feels like 6 inches from the sun. After 2 really bad sunburns on my face (after only 10-15 minutes in the sun – my shade is fair if you’re wondering 🙂 ) I switched back to IT CC cream with the SPF. Will definitely check out the illuminating version.
Leslie says
I love the CC cream. I used to use a makeup sponge too but now I use my fingers and massage it in like a cream. It seems thick to start but evens out and sinks in. I started doing that after reading how other makeup artists apply it. I would love to try the concealer now!
Tara says
Have used the Cc cream for years and love! I love the presses powders too! U get such good coverage!
CJ says
Definitely try the undereye. It’s AMAZING!
sandi says
Girl, you have some seriously good genes in your family! While I like hearing what products you (and Sheaffer)use, I’m probably between you and your mom in age. You may have posted before but what products do they use to keep their skin looking fantastic? And how stylish is your grandma?! We need a post about grandma!
Over the summer I switched to the Lash Blowout mascara based on your post. Other mascara’s were leaving dots on my eyelids in our humidity. It’s really a great product!
Mix and Match Mama says
Grandma is AMAZING! She has faced all sorts of circumstances in her life that would knock others down, but she’s always kept her head held high and had the most POSITIVE attitude!!
Richelle Fahler says
A number of beauty/make up YouTubers that I follow have been raving about the “Your Skin but Better + Skincare.” Many of them have even said they like it better than the CC Cream even though it is lighter coverage. I think I am going to try that!
Sharon C. says
What kind and color of lipstick are you wearing in the IT pics and in the pic with your grandmother?
BTW, I love the IT Ombré Radiance Blush in Sugar Plum!
Mix and Match Mama says
It’s the Too Faced Melted Matte in Queen B that I keep talking about!!
Kat says
Whatever happened to your scarf exchange this year? Wasn’t it a week or so ago? I missed the pics and reports!
Mix and Match Mama says
It was the night before Ashby’s surgery, so I just didn’t do/haven’t done a post on it yet. I did reference last year’s post and a “how to” in the Friday Favorites from the week prior (09/18).
Meri rogers says
I’m looking for a terrific mascara that will hold curl but not flake…
Also my white waterline just fades.. what are you using that has staying power?
Mix and Match Mama says
I think my white fades a bit too!! My black never moves, but after a full day, my white will also fade. I love the It mascara and Tarte’s Surfer Curl!!
Colleen T says
How are you combining these products with your Colleen Rothschild? Did you replace any of her products with these? Or added to your regimen?
Mix and Match Mama says
Whenever I try new things, I don’t duplicate, so I’ll remove it from my current regimen. If I try a new moisturizer, I won’t double up…I’ll stop using my go-to one and use the new one instead.
Arika says
The brow powder you included in your pictures is AWESOME! I don’t shop via QVC but they sell a lot of IT Cosmetics, and I saw a tutorial they did on the brow powder product and thought it was so cool. It’s all about how hard your press (which seems intuitive but they demonstrated how the same one worked so well on all different skin tones). I love it, you should definitely give it a try.
Jennimc says
Do you have any Christmas books on your to-read list this winter? I’ve picked up the new Susan Mallery one, “Happily This Christmas,” but won’t start that for awhile.
Mix and Match Mama says
I’m going to start reading them in November to review at the end of the month!! Did you check out my book reviews from the previous Novembers? They’ll all have great recs for you!
Ashley says
The Superhero mascara is my absolute favorite!! I like to stock up on it during the Black Friday sale at Ulta. The past couple years they have had it for 50% off or more.
Missy says
I have never used a CC Cream but read/hear about them all the time. My dumb question is…do you use a CC cream in place of foundation, or with it? One day I might get this all figure out 😉
Mix and Match Mama says
Great question! It’s instead of foundation. It’s really just a liquid foundation.
stacy grant says
Not sure if this was mentioned above, but the founder of IT Cosmetics (Jamie Kern Lima) was a Big Brother house guest on season one! She sold the company for $1.2 BILLION to Loreal. Can you imagine?? I’m a big fan of most of their products too!
Jennifer says
Their “Bye Bye Redness” pressed powder is AMAZING! I don’t like to wear foundation (I just used Chanel Concealer on the upside down triangle under my eyes to counter circles and brighten my eyes) and this powder provides complete coverage of my super red skin, without any weight. LOVE, LOVE, LOVE it!
Jenny B. says
Their Universal Brow Pencil is, hands down, my favorite brow pencil! It’s fool proof!
Mix and Match Mama says
Yay!! I ordered it yesterday!!
Anne says
I can’t stop looking at your dazzling ring! It’s beautiful!!
Sheaffer Sims says
As you know, I’m not a HUGE fan of the CC Cream. I need to try the illuminating one for sure!!!
Pamela Kennedy says
The tight line mascara is really neat. It goes to the root of the lashes and leaves a black tight line while also coating your lashes.
Janay says
The IT foundation is the best!! The under eye is miracle in a tube! The Superhero mascara is my fav over the blowout mascara.
Leigh says
My high school senior and I just started wearing our Superhero mascara again and we stocked up. Sadly, they don’t make a waterproof formula so we have to wear something else in the summer. I have crummy, blonde stubbly eyelashes and it looks great and she has terrific long brown ones and it is amazing on her! Get some!